Get Smarter by Thinking Dumber.
That’s the whole trick—and Dumbify hands you the keys.

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History’s blockbuster ideas (gene editing, renting strangers’ sofas, fake bacon) all looked half-baked at first. This book pulls back the curtain on those “you’re kidding, right?” moments—showing how the world’s greatest breakthroughs were born wearing a dunce cap.

 

Inside, you’ll find:

• Eye-popping stories of Nobel laureates, garage tinkerers, and accidental geniuses who bet on the ridiculous.

• Field-tested mental models that turn “bad” ideas into brain fuel for products, policies, lesson plans—whatever mess you’re wrestling with.

• Quick-fire exercises that teach your grey matter to zig when everyone else zags (with minimal eyebrow-singing).

 

In a culture obsessed with looking clever, Dumbify is your permission slip to sound foolish, experiment boldly, and come out the other side smarter than the smart kids. Ready to swap safe thoughts for breakthrough ones? Crack the book, embrace some strategic stupidity, and watch the big ideas crawl out of hiding.