David Carson
Helping People Use Dumb-Thinking as a Superpower
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THE NEWSLETTER
5 Minutes Every Week That Will Change Your Life
Get my free weekly newsletter. Find genius where others see nonsense.
A fresh batch of dumb ideas and stories with a purpose—to inspire, teach, and help you think in ways that shatter the ordinary and unlock extraordinary ideas of your own. I'll deliver inspiration and strategies to break through mental ruts and uncover the path to fresh, innovative thinking that few know how to master—let alone dare to try.
Dumbify isn’t just for creatives—it’s for anyone whose job involves solving problems, thinking differently, or creating value in a new way. Whether you’re building products, leading teams, teaching skills, or telling stories, Dumbify helps you approach your work with curiosity, playfulness, and a fresh perspective on what’s possible.
Masterclass
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THE BOOK
Dumbify
How Ridiculous Thinking Can Solve Big Problems
Coming Summer, 2025
Unlock fresh thinking and discover how ridiculous ideas can spark groundbreaking solutions. This isn't about dumbing down—it's about freeing your mind from the shackles of conventional thinking.
Through mind-bending examples from science, jaw-dropping success stories, and brain-tickling exercises, you'll discover how history's greatest breakthroughs often came from ideas too 'dumb' to ignore. 'Dumbify' is your backstage pass to a kind of thinking few dare to try, but many wish they had.
In a world obsessed with being clever, Carson shows that sometimes it pays to be a little dumb. This book is your invitation to embrace the absurd, dive into counter-intuitive thinking, and unlock a level of creativity you never knew you had. Ready to solve big problems? It's time to get dumb.
Podcast
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© 2024 David Carson
ABOUT
David Carson
David Carson is an entrepreneur and marketing innovator whose groundbreaking companies and products have impacted millions worldwide. Renowned for his expertise in creative thinking, Carson has collaborated with global giants like American Express, Nike, Coca-Cola, and IKEA, as well as cutting-edge advertising agencies including Mother and Ogilvy. His unconventional approach has not only shaped iconic brands but also challenged traditional notions of problem-solving in business and beyond.
Get my free weekly newsletter and find genius where others see nonsense.
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THE TOOLS
Tools for Better Dumb-Thinking
A curated collection of mental models to help you think "dumb".
use when you're stuck
Cut through complexity and find the simplest solution possible.
challenge assumptions
Unlock unexpected insights by asking the questions others ignore or miss.
new perspectives
Approach problems with fresh eyes, free from assumptions and expertise bias.
radical breakthroughs
Flip your instincts and assumptions to unlock unexpected success.
use when you're stuck
Push past logical barriers to uncover unconventional solutions.
inventive constraints
Solve problems by maximizing the resources already available to you.
Radical breakthroughs
Unlock creativity by building on ideas instead of shutting them out.
challenge assumptions
Solve problems by first making them worse—then flipping the results into solutions.
challenge assumptions
When you need to push past conventional thinking and unlock fresh ideas.
use when you;re stuck
Generate unexpected ideas by forcing connections between unrelated words and problems.
Winner chicken dinner
Turn challenges into engaging, goal-driven experiences through rewards and competition.